In today’s turbulent business landscape, our clients value our partnership and resilience more than ever. We aim to build long-term relationships, founded in trust, collaboration, and quality. Our success in doing so is reflected in another year of strong growth in KPMG’s Assurance and Advisory businesses.
Building strong relationships
By understanding our clients’ varying needs and creating innovative solutions, we enable them not only to navigate major transitional challenges, but also to pursue valuable opportunities. Building and maintaining strong, trust-based relationships with our clients enables us to anticipate their needs and deliver tailored solutions, especially in volatile markets. By investing in talent, technology, and new ways of working, we help clients stay competitive and adapt quickly to changing circumstances. More than ever, clients value our promise to be the most trusted and trustworthy professional services organization.
To improve the quality, relevance, and impact of the services we deliver, we actively gather feedback from our clients to measure client satisfaction. In 2025 we collected feedback from 482 clients (238 for Advisory and 244 for Assurance). Satisfaction levels remained high: 94% of Assurance clients (2024: 98%) and 97% of Advisory clients (2024: 97%) expressed satisfaction with KPMG, resulting in an overall satisfaction score of 96% (2024: 97%).
Beyond satisfaction, we measure the willingness of our clients to recommend KPMG to others through the Net Promoter Score (NPS). In 2025, our NPS was +18 for Assurance (2024: +31) and +42 for Advisory (2024: +48), leading to an overall score of +31 (2024: +42). Listening actively and acting on feedback is central to our commitment to building long-term, trusted relationships.
How AI impacts our clients
AI is a technology game changer and the pace of digital transformation and AI adoption is accelerating, requiring our clients to modernize legacy systems and rethink business models, even as they look to enable efficiency gains and profitable service model improvements by leveraging the value of AI. Heightened geopolitical tensions and digital transformation have made cybersecurity a top priority, particularly for sectors such as energy and public services, with organizations seeking ways to protect themselves against increasingly sophisticated threats.
At KPMG, we are investing in our data and data science skills, in upskilling our people, and in technology solutions together with our Alliance partners, all with the aim of delivering the high-quality solutions our clients need. In 2024/2025, we invested significantly in AI, together with our network of member firms at KPMG globally. By implementing innovative, responsible solutions across our portfolio, we aim to complement our and our clients’ unique human strengths with powerful AI capabilities, maximizing the performance of people and technology alike.
Our priority sectors
KPMG’s sector knowledge and ability to form strategic alliances help clients to address complex challenges, such as the energy transition and digitalization. We continue to focus on priority sectors while maintaining a balanced portfolio across Assurance and Advisory services. In an environment marked by uncertainty and volatility, our agility and alignment with client priorities remain critical to sustaining growth and delivering value. In our way of working, we embed AI, technology and ESG considerations across all sectors. We delivered growth in our Consumer & Retail, Technology, Media & Telecommunication, Financial Services, Infrastructure, Government & Healthcare sectors and a decline in revenues for Energy and natural resources.
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Our priority sectors |
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Financial services: Financial Services is a key sector for KPMG. With geopolitical instability affecting the financial markets, we help clients in our largest sector to optimize their business and operating models, improve operational resilience, navigate the regulatory landscape, and manage risks and costs. We also enable banks and insurers to replace legacy systems with advanced technologies. Also going forward, our full focus remains on capability investments to meet our clients’ demand for transformational work, for example in the Risk and Finance functions, on performing high quality audits, and bringing global knowledge to bear in each assignment. |
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Infrastructure, government, and healthcare: Building on our strong market position, we support these clients in their digital transitions, particularly in the areas of data management and cybersecurity. |
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Energy and natural resources: The energy transition continues to drive demand for our services in this sector, where we are recognized as an expert in government energy projects and corporate energy transition challenges. With energy networks coping with capacity issues and vulnerable to cyber risks, we are also seeing a growing number of requests for our support in the areas of technology and cybersecurity. |
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Consumer and retail: Applying our client propositions and strategic partnerships, we accelerate and optimize clients’ back- and front-office digital transformations. We also act as a trusted partner to organizations navigating complex ESG regulations and mergers and acquisitions, which remain important topics in this sector. |
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Technology, media, and telecommunications: Clients in this sector value our support on engagements driven by advances in digitalization, AI, data management, and 5G infrastructure. Our experts are increasingly involved in projects related to cloud migration, cybersecurity, risk management, and regulatory compliance. |
Our Alliance partnerships
KPMG maintains strong digital alliances with world-leading technology partners, such as Microsoft, SAP, and ServiceNow. Given the rapid evolution of AI and agentic AI solutions, our alliances are even more important, enabling us to successfully support clients on their digital and AI transformation journeys. Our partnerships support us to improve quality, create scalable propositions, and expand our reach, with each party reinforcing, rather than competing with, the other.
During the year, we continued to implement our strategic agenda together with dedicated and trusted Alliance partners, thereby amplifying our advisory expertise across various industries and functions. In this, our partners are pivotal in bringing credible digital and AI solutions – whether “out-of-the-box” or co-built by KPMG – to our clients and embedding them in their platforms.
Looking ahead, we see our Alliances as instrumental for our future growth in the area of digital services. Accordingly, we have a broad yet targeted base of trusted Alliance partners, covering our priority growth areas in Advisory. In 2024/2025, we also assessed our portfolio against the data and AI solutions and technology platforms that are in high demand among our clients; based on this review, we aim to add to our portfolio in 2025/2026 in order to strengthen our go-to-market strategy. This will support our continued strategic focus of growing our market share by leveraging our Alliance ecosystem.
20% growth in Alliance-based bookings in Advisory between 2022/2023 and 2024/2025
5% Alliance bookings growth rate in 2024/2025, related to our strategic platform alliances with SAP, Microsoft and ServiceNow
20–25% of Consulting Advisory revenues linked to our Alliance ecosystem in 2024/2025
Our contribution as a trusted voice
We see it as our duty and role to share our insights and vision with stakeholders, including clients and the wider business community, through our well-established thought leadership program. Trend analyses on priority topics and other relevant themes are shared through publications such as our Climate Letter and GeoPulse research. Our people share their knowledge and vision with a broad audience through interviews and opinion pieces in the media, as well as speaking engagements on diverse topics, including AI, cybersecurity, ESG, and the future of audit.
We also contribute to research and work together with prominent Dutch universities. Our “You can with AI” campaign made an impact, reaching the market through digital channels and events and showcasing our expertise and thought leadership relating to our clients' transformational AI journeys.
Other in-person and online community events include our KPMG Raad (“council”), which provides executives, leaders, and board members with a forum for education and discussion. Among the highlights, we hosted a debriefing event after the 2025 NATO summit in The Hague, considering the outcomes and implications for businesses, society, and the economy. There was also high demand for sessions at our Insights Center, a digitally enabled co-creation space at our Amstelveen headquarters (see box).
Our Insights Center is one of 29 such facilities in the global KPMG network, designed to foster collaboration, facilitate best-practice sharing, and deliver high-impact experiences for clients. Together, we co-create tailored solutions and innovations that deliver measurable value – helping clients to become future-proof on topics such as AI, ESG, cybersecurity, and governance, risk, and compliance. We hosted approximately 80 Insights Center sessions in 2024/2025 dedicated to technology and AI enablement, as well as co-creation sessions with Assurance and Advisory clients in various industries and functions.