Our business model and strategy are designed to be both resilient and agile, enabling us to navigate a rapidly changing environment and hold on to what we do best. With client expectations evolving, AI accelerating, and regulations shifting, we anticipate and adapt to these changes, while consistently creating value for our people, our clients, and society.
Our business model
Our value creation model
Our value creation model is the foundation for how we deliver lasting impact for our clients, our people, and society. The model highlights the inputs and resources we leverage, the activities we undertake, and the value we generate, such as building trust in financial markets, supporting economic growth, and helping clients address ESG, strategy, and digital transformation challenges.
Each element in the model is interconnected, showing how our multidisciplinary approach and stakeholder engagement drive sustainable value creation across the entire ecosystem.
Our strategy: Trust & Growth
Our ambition is to be the most trustworthy and trusted professional services firm. We want to be recognized as a leading brand in the Dutch market, highly appreciated for our trust and expertise. Our Trust & Growth strategy, aligned with KPMG’s global strategy (Trust & Growth 3.0), is our roadmap for achieving our long-term ambitions while focusing on effectively executing short-term priorities to transform inputs into value. Our focus for 2024/2025 was “Leading Change, Values First!”
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Strategic focus area |
Ambition |
Priorities in 2024/2025 |
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Trust & Integrity |
We want to be the leading and most trusted professional services firm. Trust and integrity are fundamental requirements to accomplish this, forming the foundation of our license to operate. |
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Establish the preconditions for earning trust |
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Be a frontrunner in ESG and AI |
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Further strengthening our brand that stands for positive societal impact and attracts talent |
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Clients for Life |
We want clients to choose us and stay loyal. Cross-functional collaboration is vital for ensuring seamless client delivery following transitioning from Assurance or Advisory, respectively. |
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Differentiate through our sector expertise and deliver high-quality work (good client satisfaction) |
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Nurture strong relationships with current and future key clients |
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Increase performance of key accounts |
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Grow the portfolio of identified growth areas |
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Motivated People |
Together, we create an energizing and inclusive place to work for all our people, now and in the future. We attract and retain talented employees who stand out for their expertise and take on the transformational challenges facing our firm, clients, and society. |
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Through our Values First program increase focus on clarity on integrity and courage to address, while striving for excellence |
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Role modeling behaviour of leadership |
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Ensure future-ready talent-attraction |
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Embed a digital/AI mindset through tooling, training, and innovative culture |
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Digital & AI Transformation |
We are a sustainable, client-centric, innovative, and digitally enabled company that efficiently and effectively navigates the disruptive transformation taking place in the digital landscape, especially in AI. |
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Scale AI-embedded services, alliances, and solutions. |
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Strengthen our people’s digital and innovation competencies |
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Operational & Financial Strength |
We ensure long-term profitable growth by redesigning the way we work, focusing on both quality and efficiency. |
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Focus on sustainable and profitable growth |
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Align investments and collaborate internationally |