Value creation

As a company, our aim is to create value for stakeholders and society. Overall, our work helps build trust in financial markets, supports economic growth, and improves management of important environmental, social and governance issues.

The value we create may be financial, as in the case of salaries for employees, for example. Or it may be social or environmental. Our management approach is based on two principles:

  • Maximizing the positive impact of our business, where possible

  • And minimizing any unintended adverse effects that may arise from our activities.

The figure below shows our value creation model (VCM) – it consists of three main sections:

  1. The inputs and resources we need to implement our strategy successfully (on top)

  2. The opportunities that arise from our strategy (in the center)

  3. And the benefits that result for society as a whole, including our contribution to the UN Sustainable Development Goals (SDGs) (at the bottom).

Our VCM is built around our five strategic focus areas: Public trust (new window), Clients (new window), People (new window), Digital & innovation (new window) and Financial strength (new window)[1].

Management of adverse effects within our value chain

As a services company, we do not have an extensive supply chain or environmental footprint. We realize, however, that adverse effects may arise indirectly through our relations with clients or other business partners:

  • We are working to reduce our impact on the environment: through our company-wide Impact Plan (new window), we have set clear targets to reduce our carbon emissions and to make our supply chain more sustainable.

  • We are working to improve the well-being of our employees (new window), to reduce stress and ill health by creating a safe and inclusive working environment.

  • We have strict rules for taking on new clients (new window) so we don’t work with companies that may be violating basic human or labor rights, for example.

  • Through our ESG & Sustainability (new window) practice, we are working with companies to improve their performance on issues such as supply chain management, human rights, circular economy and access to sustainable finance.

Click here (new window) for more information on how we manage our financial and strategic risks.

Value Creation Model

In all we do, we are committed to inspire confidence and empower change


Business model

Outputs & outcomes

Public trust

  • Relations with key stakeholders in society, including regulators, governments and civil society

  • Compliance with laws and industry standards

  • Maintenance of high-quality standards and effective risk management

  • Ethical and responsible approach to business


  • Time, resources and knowledge of our professionals

  • Diversity of our people - in terms of background, skills, approach and identity

  • Investment in training and skills development

  • Inclusive and supportive working environment


  • Quality of our audits, strategic engagement and other products and services

  • Speed and effectiveness of our processes and systems

  • Knowledge, expertise and resources from the KPMG global network

Digital & innovation

  • Investment in IT infrastructure, systems and new business models

  • Culture that encourages innovation throughout the firm

  • Responsible use of data, and strong data security

  • Partnerships with key suppliers, including ServiceNow, Microsoft and SalesForce

Financial strength

Equity, debt and revenue allowing us to invest and grow

Assurance & Advisory

Most of our revenue comes in fees from our two main businesses: Assurance and Advisory


To deliver our Assurance and Advisory services, we rely on the knowledge, skills and expertise of our people


We have a robust system of quality controls to ensure our services meet the highest possible standards


Increasingly, we use data and new digital technologies to support our work

Global network

We are also able to draw on the resources and know-how of KPMG's global network

Thought leadership

At the same time, we are active in public debates in the Netherlands on important, economic, social and environmental issues

Value creation & profits

From our business activities, we create real value for our clients, employees, and equity partners, as well as for society as a whole.

Public trust

Increased public trust and improved relations with key stakeholders

Benefits for society

Increased trust in financial markets and corporate reporting


Better engaged, safer and more diverse workforce - able to attract and retain key skills

Benefits for society

Creation of skilled, more employable workforce


Higher levels of client satisfaction and continued business growth

Benefits for society

Improved business decision making among companies

Digital & innovation

Becoming a fully digital firm, offering greater efficiency and more insights to clients

Benefits for society

Improved efficiency, innovation and secure use of data

Financial strength

Higher operating income and profit

Benefits for society

Contribution to continued economic growth

  • 1In compiling our value creation model, we have also taken into account the Integrated Reporting <IR> Framework (new window), overseen by the Value Reporting Foundation. This framework is built around six ‘capitals’: human, financial, manufactured, intellectual, social and natural. See also our note on availability of resources and inputs.