Public trust is the first pillar of our strategy. That is because trust is prerequisite for the growth of our business. Our ambition is to be the most trusted – and most trustworthy – firm in our profession. Trust is not only vital for business growth, it’s also vital if we are to attract and retain the right talent – a crucial issue for our industry. To build public trust, we need to maintain the highest possible professional standards. We also want to be recognised as a socially-responsible corporate citizen.
Our priorities
At the beginning of the year, we set out clear priorities for Public trust:
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Continue to improve results from our quality assessments for both our assurance and advisory businesses
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Engage stakeholders and add value to the current debate on proposed audit reform in the Netherlands
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Focus on the implementation of ISQM 1 and the firm’s new KPMG Clara Workflow program (KCw)
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Differentiate the KPMG brand in two key areas: on trust itself and on use of digital technologies
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Further enhance the firm’s reputation through thought leadership
Key performance indicators
You can read more about our performance in this area here. For our Audit Quality Indicators (AQIs), click here.
